Women in Politics, Media and 2019 Elections
By Raji Rasaq
As the race to 2019 elections is in top gear, Nigerian
Media should report female candidates as ones who are wearing their gender as a
sign of honour; as ones treating their gender as an asset and never a
liability.
If women's participation in the 2019 election
is anything to go by, the impact of the media cannot be toiled with. Media
serves as a source of powerful tool in mirroring and influencing the thoughts,
world-view and philosophy of a human community. This highlights the role of the
media as an agenda-setting platform for development. Women issues are
development issues.
Check all the
Millennium Development Goals, it is the women that will benefit most if the
goals can be achieved. Unfortunately, these cannot be unless media mainstream
women issues. If there must the desired change and development we want to see
in our world, the media must priotise and CONSCIOUSLY accord the issues of
women the right prominence, fair coverage and equitable access they deserve in
the media space, particularly as far as their (women) political and electoral
participations are concerned.
As observed by the International Institute
for Democracy and Electoral Assistance, IDEA (2011), studies have revealed that
the structural and institutional obstacles women face in political competition
are compounded by the lower levels of media coverage of women candidates and
their proposals.
According to the report, the Beijing Declaration (signed in
1995) “already expressed the need to coordinate actions from all sectors to
increase women’s participation and access to expression and decision-making in
and through the mass media, and the need to foster a balanced and
non-stereotyped portrayal of women in the media”. So, going by this assertion,
media, overtly or covertly have been parts of the factors bedeviling women
visibility in the first place.
Given the power wielded by the media, it
remains the only platform through which the electorate get information on, and
about contestants. So, the level of understanding and conviction assumed by the
public concerning a contestant then depends on media angle given to the
coverage of political and electoral activities of a candidate and their
political parties.
Media discourse analysts refer to this ‘media angle’ as
‘framing’ or ‘agenda-setting’. Several reports have revealed how media reported
women issues from social and cultural angles, leading to sorts of bias,
unbalanced and stereotyped assessment of issues affecting them. In most cases,
media framing of women issues has tended to reinforce a “society in which men
have been culturally considered to be the center and the point of reference of
all things, whereas women have been seen as dependent on and subordinated to
men”.
This
mind-set pervades all strata of the society ranging from social and economic
set-up, arts and entertainment, academic and political endeavours. By
extension, this eventually finds its way into the media coverage. This also accounts
for reasons the media portray, through their reports, ideas or images that
reinforce the unequal treatment in the social mindset. Incidentally,
consciously and unconsciously, journalists tend to project this cultural ‘framing’
in their reportage because they, themselves are products of the same society
that sees women as belonging to the ‘other’ rooms (Kitchen and bedroom).
Media
framing occurs in the point of view of the news story, the kind of questions
asked in an interview, the use of language, and the selection of images. These are
all factors that have their weight in the messages that emerge in the news, and
that result in specific representations of women and men in the news.
In a 2015 media
monitoring report conducted by the International Press Centre, (IPC) Lagos, a
total of 16,046 male and female voices were captured as sources in the media
reporting of election issues between November 2014 and May 2015. Of these, only
4.68% constituted women population speaking to the media as against men’s
domination of the voices heard in the news at 95.32%. Again, findings in the
same survey reveal that issues of women and their interest featured in only 330
reports, representing an abysmal 1.23% of all the reports (a total of 26,638)
monitored within the period (see Reportage of 2015 elections: A monitoring
scorecard of print and online media, pg. 31).
So, what is
the point here?
Media has under rated the power of women by under-reporting
them. Why is it that women issues are not accorded similar prominence such as
we have issues on sports, politics, economy and what have you trending on the
strategic positions in the media? The answer is simple: Media, as an ideology
is macho! Manly! So, it promotes the same masculine psychology in other areas
such as politics, sports and economy. Oloyede O. (2015 as referenced in
ActionAid: Women in the electoral process, 2018, pg. iv) opined that “the under
representation of women in political participation gained root in Nigeria due
to patriarchal practice inherent in our society. Majority of women in politics
face disproportionate discriminations at all levels: They are less likely to
get support from family members, less likely to have resources and
connections…”
The
impression created with regards to media framing of women issues is one that
invokes patriarchal model historically used to filter women folks: A model that
sees women as passive objects which should not be seen, heard or act. A model
that confines women within the whims of menfolk. So, using this model, it is
this that underscores media coverage of women issues within the inner pages of the
newspapers, for instance, and particularly on the sections, stereotypically
feminine, such as “entertainment, travel and tourism, fashion, music and dance
among others. Incidentally, when issues that are solely and directly affecting
women such as politics, state policies, economy, health and education are being
reported, we find more of men speaking to the media, suggesting policies and
programmes and even taking decisions on behalf of women. All these underlie
images that affect women chances in the electoral process.
How Media Can and Must Boost Women Participation
Challenge
the Stereotype
It is evident that, given the right media
coverage, women have the capacity to change the game. Media has the
responsibility to challenge the stereotypical narratives around women. Evidence
abound that the seeming dichotomy in the ingenuity and mental sophistication
between women and men has been a myth, ab initio! As revealed by West Africa Examination
Council (WAEC), and as reported in the media (see ThisDay, July 5, 2018, pg.
48), a total of 1,572,396 candidates sat for 2018 West African Senior School
Certificate Examination (WASCCE). Of these, 823,424 were males (52.36%) while
748,972 were females (47.63%). Meanwhile results show that more females
candidates got better results (52.92%) than males (47.32%). This is real
development and it shows women have not been inferior to men in the first place
as we were made to believe culturally and ideologically. Media should toe more
of this lines by writing more stories that challenge stereotype.
Make Women’s Issues More Visible in the Media
Media
should accord more prominence to women and issues affecting them. Women should
be encouraged to provoke issues and thoroughly debate these issues in the
media. Media have the capacity and the responsibility to ‘re-tell’ narratives
around misconceptions about women, not to reinforce it. At least women make up
to 50% of the Nigerian population (INEC, 2017) and we cannot afford to keep their issues at the brim in the electoral and political space.
Exploring Right-Reporting Model
As revealed very recently by the
Project Director of The European Centre for Electoral Support (ECES), M.
David Le Notre, “women demography makes up the largest chunk of voters’
population, but the women in Nigeria constitute only 5.8 per cent of the
political space”. Media can change this by exploring
‘right-reporting’ angle of development journalism. It can change the percentage
by asking the right questions. Really, it is one thing for journalists to be
equipped with the right skills and capacity to report from the ‘fundamental
human right’ angle, it is another to educate the public, particularly the
women, to understand that they have one. For the record, there are a few
strategies media should keep talking about. Some of these are:
·
International Legal Framework: The
convention on the elimination of all forms of discrimination against women and
the Beijing declaration and platform for action on women;
·
The Electoral Quota such
·
The protocol to the African
Charter on Human People’s Rights on the rights of women in Africa;
·
Domestic Legal framework such as
the Nigerian 1999 Constitution as amended, the Electoral Act 2017(as amended);
·
Nigerian National Gender Policy
which stipulates 35% affirmative action for women in Nigeria.
Developing Good Gender-Policy on Recruitment
In a report by the Global Media Monitoring
Project (GMMP, 2015), finding shows that “news stories by male journalists
contain fewer female news subjects (people in the news) than those by female
reporters. In 2015, 29% of news subjects in stories reported by female
journalists are women compared to 26% by male reporters”. This is the more
reason media houses should develop good gender policy that allows more women
journalists covering issues affecting women.
As it is today, check has shown
that only Blue Print newspaper has a dedicated section as “Women” on its medium
such as others have ‘Health, Arts, or Education’ sections. In another instance, Nigeria’s major carrier,
Air Peace had planned to operate all-female flight in honour of Air Peace’s first
female captain, Sinmisola Ajibola. This is a good roadmap to gender parity.
Media should do more in this regard by training journalists on the best way to
promote gender participation in the electoral process, through their reportage.
Yes, there is a sizable number of female editors even in the mainstream media.
But, how many of them are on the political desk? If there are, how many of them
CONSCIOUSLY push for more reportage on women politicians?
The
way to achieve all these is not rocket science, anyway. It can only be by
CONSCIOUS and DELIBERATE efforts at breaking structural barriers to women’s
participation.
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